Month: September 2017

Own marketing

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We did our own marketing

When we first acquired the company we said ‘we won’t expand in the tour operation business; we will do our own marketing and fly customers who purchase tickets.` To keep up with this, the company had to turn 180 degrees. For instance, when you fly for a tour operator and you make the customer dissatisfied, you do not suffer because the problem goes directly to the tour operator; but that is not the case in our model. If there is a problem, you have to deal with it directly.

For this reason, the first thing we did when we took over the company was to hire an English flight crew trainer to train our cabin supervisors on weekends on ‘how to act towards the customer’. In the tour operator business, everything was free. With meals, for instance, you could select two from chicken, fish and red meat. Since I did not know much about the aviation business, I said let us calculate the cost of the tray we are serving. When calcul

Five wanderers Paris

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We are in Paris, the most bohemian and entertaining capital of the world. The following pages offer shopping advice from Aysu, art info from Eril, the low-down on the music scene from Mehmet, an alternative Paris guide from Hazal, and all the best museums and exhibitions from Ozlem. Not to mention insider information from Deniz, a Paris local

He just couldn’t stop pestering us, could you, rain? We arrived in Berlin. We walked around for 10 minutes, and there you were, pouring down on us; we were soaked down to our socks. Now a month has passed and this time as the Globetrotters’ Club, we are in Paris.

All the underground lines are shut because of a collision between two trains; we forked out 43 Euros on a taxi but at least we have to listen to Zaz’ latest single La Fee on our way. We spoke too soon when we said, `Look, the weather is fantastic, there’s the sun, we’re near Gare du Nord’. It poured down once more. But it doesn’

Hierapolis Pamukkale

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Located 20 km. away from the town of Denizli, Pamnkkale is most interesting places in the world.

Over the millennia, the calcium-oxide rich waters flowing down the southern slope of Qal Dagi, located north of the ruins, have built up deposits of white travertine on the plateau. These deposits explain both the site’s ancient name, Hierapolis-Holy City-and its modern name, Pamukkale-Cotton Castle.

Ancient Hierapolis appears to have been founded by King Eumenes II of Pergamon. Its name is derived from Hiera, the wife of King Telephos, the legendary founder of Pergamon. The city came under Roman control in 133 BC. In 17 BC, during the reign of Tiberius, it suffered a heavy earthquake that substantially destroyed the city, requiring it to be rebuilt. Preliminary excavations at Hierapolis were undertaken by a German team towards the end of the last century whereby since 1957, excavation and restoration work has taken place under the direction of an Italian group of arc